half profile photo of Nieves

Portrait By Eartha Goodwin

Powerful skincare doesn’t have to be complicated.

I make a limited line of products, each one multi-functional and great for most skin types. My process is a blend of science, passion, and common sense using ingredients that are potent, simple, vegan, and organic when possible. I only make products that I absolutely love and can’t live without.

Environmental awareness and social justice are guiding principals in all our business decisions. That’s why everything is made by hand, in-house with local labor, using low-footprint, recyclable packaging. We strive to work with other ethical companies for our supplies often spending more for these choices.

I love great customer service so naturally that’s what we aim to provide. We ship every order as soon as possible. (If you order before 11 a.m. PST, we’ll get it shipped out the same day!)

Customers love these formulas, and we’re proud of what the press has said. We’ve been awarded “Best Local Skincare” in the SF Weekly and featured in  The New York Times.

I started By Nieves in Oakland and later moved the whole operation to Northern California’s remote and wild Lost Coast, it feels perfect to make these products out here. If you’re ever in the area feel free to contact us for a tour of our charming facility and meet the best crew ever.

Even though I live on the edge of the world and like to keep things simple, I must admit I do like luxury. Each and every By Nieves product is simply wonderful!

Bottom line is…

you can have delightful, effective skincare made with only beneficial ingredients.


~Every ingredient is beneficial- no mystery ingredients, synthetics or preservatives
~Handmade in small batches in Eureka, CA
~Vegan, cruelty free
~Designed for all skin types and loved by all genders!
~Our earth-friendly glass packaging has timeless Apothecary Style
~Awarded “Best Local Skincare” 2010 SF Weekly
~Featured in The New York Times July 2012
~Everything Good – Nothing Bad!