half profile photo of Nieves

Portrait By Eartha Goodwin

Skin care doesn’t have to be complicated. It just has to be fabulous!

And it should also meet my exacting standards: I make just a few products, each one multi-functional and great for most skin types. My ingredients are powerful, simple, vegan, and organic when possible. My process is a blend of science, passion, and common sense. I never put out a product until I absolutely love its look, feel, aroma, and effectiveness.

To me, environmental awareness and social justice aren’t just things you tack onto your corporate philosophy. They are the foundation. That’s why everything is made by hand, in-house with local labor, using low-footprint, recyclable packaging.

I know I like great customer service so naturally that’s what we aim to provide. We ship every order as soon as possible. (If you order before 11 a.m. PST, it usually leaves our little valley at noon!) And everything is guaranteed.

Customers love my skincare products, and we’re proud of what the press has said. We we’ve been awarded “Best Local Skincare” in the SF Weekly and featured in The New York Times.

I started By Nieves in Oakland and later moved the whole operation to Northern California’s remote and wild Lost Coast, where I find as much inspiration in the fresh air and open space as I did in the city.

Even though I live on the edge of the world and like to keep things simple, I do admit I kinda like luxury. Each and every By Nieves product is as sensually indulgent as it is natural.


Bottom line is…

you can have delightful, effective skincare made with
only beneficial ingredients.



~Every ingredient is beneficial- no mystery ingredients, synthetics or preservatives
~Handmade in small batches in Petrolia, CA
~Vegan, cruelty free
~Designed for all skin types and loved by men and women…gender neutral!
~Our earth-friendly glass packaging has timeless Apothecary Style
~Awarded “Best Local Skincare” 2010 SF Weekly
~Featured in The New York Times July 2012
~Everything Good – Nothing Bad!