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A Start-Up Dares to Leave the Bay Area and

Venture Into the Wild

By Jessica Bruder

July 24, 2012

Last summer, Nieves Rathbun — the owner of By Nieves, a natural skin care company with a loyal following in the San Francisco Bay Area — decided to uproot her family in search of greener pastures. Her destination was Petrolia,  READ THE COMPLETE STORY…

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